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Word-of-Mouth Marketing - Dr. Najwa Saoudi
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- Return Policy
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- Non contact delivery
- Personal Receipt
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Dar Osama for Publishing & Distribution
This book offers a comprehensive and detailed overview of word-of-mouth marketing. It is divided into three chapters: the first addresses the conceptual framework of word-of-mouth, the second delves into the practical application of word-of-mouth marketing, and the third presents the perceived characteristics of both the word-of-mouth source and the product itself.
- Publishing House: Dar Osama for Publishing & Distribution
- Author: Dr. Najwa Saoudi
- ISBN: 9789957227890
- Number of Pages: 208
- Year of Publication: 2019
- Cover Type: Hardcover
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