Whatever You Think, Think the Opposite by Paul Arden

This book challenges our perception of work and the world around us. Instead of the usual dull advice, Paul Arden offers bold irony, aphorisms, and paradoxes aimed at challenging our "common sense" and inspiring us to rethink it. No matter the product you're marketing or what you're managing or buying, Arden's unique ideas will inspire you, as he is an amazing storyteller. You're captivated by his photographs and extraordinary quotes borrowed from artists, scientists, and philosophers.

Whatever You Think, Think the Opposite will create a breakthrough in your entrenched ideas – even when you're unaware of your way of thinking. It will give you the confidence to take greater risks and enjoy more than you can imagine.