One of the most prominent features of this book is its applicability to a wide spectrum of design work. It provides the ideal first steps and clearly explains the fundamental concepts and methods to be applied when designing the user experience.

The book covers comprehensive topics, starting from user research and user experience, moving through aesthetics and prototyping. It also clarifies the reason behind the importance of using a user-centered approach to ensure greater success for design projects in general.

The book also contains 12 activities that help the reader explore the essential tasks of user experience, and includes practical and illustrative examples from various places around the world. Thus, it is an essential reference for any designer seeking an introduction to user experience design.

Topics covered in the book include:

• Interactive Experience Design
• Roles in User Experience Design
• User Research
• Expectations and Warped Expectations
• Usability
• Gestalt Theory
• Scenario Mapping
• Aesthetics
• User Interface Patterns
• Responsive Design
• Communication and Organizational Aspects
• Empathy

Product Details:

• Product Code: 9789923120583
• Weight: 600 grams
• Dimensions: 23 cm * 16 cm
• Number of Pages: 156
• Year of Publication: 2020
• Cover Type: Paperback