This is not about condensing all your technical, financial, scientific, and practical information into three minutes. Instead, the author presents a science-based guide for presenting what most attracts the human mind in the first three minutes of a presentation. The book covers this guide step-by-step throughout its chapters.

It is worth noting that the method used in the book is not limited to television program pitches or large corporations. It is also suitable for small businesses of all kinds, for presentations within companies to decision-making committees, and is even successful for students and freelancers. Fewer words, greater gains by following 'The Three-Minute Rule'.

• Product Code: 9789923120750
• Weight: 450 grams
• Dimensions: 21 cm * 15 cm
• Number of Pages: 224
• Year of Publication: 2022