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The Television Advertisement and Its Role in Forming the Mental Image - Dr. Hamid Majid Al-Shatri
JOD
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- Return Policy
- Warranty Policy
- Shipping Policy
- Non contact delivery
- Personal Receipt
The book is divided into five chapters, an introduction, and a conclusion. The first chapter addresses the development of the modern advertising concept and persuasion mechanisms. The second chapter discusses the advertising function of television and its socio-cultural impacts. The third chapter covers the role of mental imagery in producing consumer values. The fourth chapter includes data analysis and the results of a field study conducted on a sample of Iraqi university youth. The fifth and final chapter presents the results of an analytical study of advertisement content on several television channels.
- Author: Dr. Hamid Majid Al-Shatri
- Publishing House: Dar Osama for Publishing & Distribution
- Year of Publication: 2013
- Number of Pages: 224
- Cover Type: Hardcover
- ISBN: 9789957224851
