"The same skills, the same advice, and the same techniques I've learned over the years from some of the top professionals and creative minds, I will present to you in simple, clear language..." This is what the author sets as the goal for this book. He is a photographer, designer, lecturer, author, and publisher who has explored every aspect of the Photoshop world. He is a TV show contributor, an award-winner, and holds several key positions, including Director of Training for the Adobe Photoshop Seminar Tour, a lecturer at the Photoshop World Conference & Expo, and editor-in-chief of Photoshop User magazine.

With his engaging method and distinctive style that blends fun and entertainment with knowledge, he avoids overwhelming photography enthusiasts with theory. Instead, he takes them directly into practice, answers their anticipated questions, and generously shares his expertise covering all facets of photography. If the reader follows his teachings diligently, they will immediately see the benefit, having learned, step by step, "the secrets and tricks that make their photos rival those of the pros."

In this first part, the author stresses the importance of a sharp image and how to achieve it, quickly moving to practical applications in various fields. For example, regarding flower photography: "It's more complicated than you might think," and for wedding photography: "You never get a second chance to reshoot wedding photos; they have to be right the first time."

A collection of tips accompanies every chapter. For instance, to achieve professional-quality photos, you sometimes need to use what the pros use. For city life photography, choose the right time, vibrant colors, and capture motion. He also emphasizes avoiding problems with advice like carrying extra batteries in cold weather, notes on shooting on slopes, protecting your lens, and more. Finally, "It's all about the print!" a chapter that guides the reader through everything related to printing photos, from the printing process to paper types, color selection, and beyond.

• Publishing House: Arab Scientific Publishers, Inc.
• Author: Scott Kelby
• Number of Pages: 209
• Year of Publication: 2013
• ISBN: 9786140111431
• Cover Type: Paperback