Why is there a need for a book that explains successful methods of customer service? Especially when senior management in many companies often tells their customers and employees that customer satisfaction is the company's primary goal. In many cases, senior management was content with mere words. However, many companies are now beginning to realize the necessity of adopting positive actions so that these words do not remain just platitudes, as management's actions and stances often contradict the stated intention of making customer satisfaction a top priority.

In this book, the author discusses successful methods for customer service by dividing the content into several chapters with topics sequenced as follows:

• The nature of customer service and its impact on profits.
• The role of the manager in customer service.
• The meaning of customer service and using it as a competitive tool.
• Factors affecting service.
• Methods for enhancing customer service.
• The importance of communication with others.
• How to turn a complaint into a positive experience.
• Reasons why the involvement of all employees is essential.
• How to develop and implement a customer service program.
• And other important topics for understanding the principles of customer service.

Product Details:

• Publishing house: Arab Scientific Publishers/Lebanon
• Author: John Walmin
• ISBN: 2844099602
• Number of Pages: 112
• Year of publication: 1998
• Cover Type: Paperback