In an era of intensified competition among commercial companies worldwide and a dizzying pace of change, products are renewed so quickly that you barely buy a new electronic device or car before hearing about another product on the market with better specifications or higher quality. This has led many people to develop an annual habit of changing their smartphones because manufacturers never stop making changes and improvements to their products. This isn't limited to products; services are also constantly evolving. We frequently hear about new services offered by different organizations. It has reached a point where customers can sit at home and have any product or service they can think of delivered from anywhere in the world.

This acceleration underscores the necessity for institutions to embrace innovation—whether in products, services, or processes—to continue generating profits and avoid losses or bankruptcy. Innovation is what enables an organization to stay competitive, offer new and innovative products and services that attract customers, and achieve profitability.

Many people use the word 'innovation' daily, many managers demand innovation from their employees, and many new entrepreneurs aim to achieve it. However, if you were to stop one of them and ask about innovation, its dimensions, and influencing factors, you would likely receive a simple answer that reflects a superficial or incorrect understanding of innovation and a lack of awareness of its various dimensions.

In this book, we will gently navigate the world of institutional innovation so that the reader can gain a deep understanding of it, enabling them to apply it whether in their current organization or in their own projects. This book blends a scientific and literary style; many parts are based on scientific studies and figures, while numerous stories and examples are used to illustrate different topics. The book begins by explaining innovation and its importance to organizations, answering the key question: Why do we innovate? It then moves on to understanding the innovation process from its inception to the final product, in addition to understanding the types and drivers of innovation. After that, we delve into a deep understanding of the main factors influencing innovation, namely leadership, change management, institutional resources, and the work environment. The book concludes by explaining the administrative and personal obstacles to innovation.

• Publishing House: Medad for Publishing & Distribution
• Author: Dr. Hassan Al Bishr
• ISBN: 9789948397731
• Number of Pages: 164
• Year of Publication: 2018
• Cover Type: Paperback