Feel an intense fear when you first start a company. Accounting? Payroll? Acquiring clients? Hiring? Finding funding? Managing people?

The author aims to help new entrepreneurs avoid the mistakes he made with his startup. Through context, stories, data, and comprehensive explanations, he shares advice and tactical tricks. The book offers transparent insight into issues founders don't usually discuss: money, depression, layoffs, and failure.

Comprised of 17 tactical chapters, each reveals unique truths about the startup world, ranging from common myths to insights from famous investors and successful entrepreneurs. These chapters start with well-known sayings by industry figures and end with ideas or tactics to overcome internal challenges.

Author: While still in high school, Rand Fishkin entered the startup world in 1993. His mother owned a small marketing company where he worked as a web designer. The concept of the SEOmoz blog arose, which he designed in 2004. It became a leading forum and content source for online marketers. As the content grew, it expanded into the Moz company.