Following the principles in this book helps readers avoid the costly consequences of well-intentioned decisions that fail to consider other important aspects of business. This book covers nine essential elements of 'The Grid,' which aid in decision-making and provide a thorough, in-depth understanding of your business.

The book consists of two main sections. The first section quickly reviews the nine elements, placing them in contexts that prepare the reader before diving into the second section, which dedicates a full chapter to each part of the grid for a comprehensive and detailed look.

The book presents examples from renowned companies such as Volkswagen, Coca-Cola, Omega Watches, Toyota, Airbus, BMW, Apple, Google, Microsoft, and many others. For instance, one car company deceived regulations regarding the fuel used in its vehicles. When this was exposed and its credibility was affected, several other questions arose: How did this event affect the competition? How did it impact the entire transportation sector and customer trust? How were the fuel-supplying companies affected? Did other alternatives, like train travel or the electric car market, see a boost?

It becomes clear from these questions that the issue is complex, affecting not only direct competition but also extending to other dimensions within the same sector and interconnected sectors. From this perspective, this book introduces a nine-part grid that addresses the different aspects of business and how to manage them with a comprehensive outlook, wisely considering all dimensions affecting an organization when making any strategic decision.

The book also provides a mental framework to help evaluate and refine business ideas, offering a direct, comprehensive, and applicable approach. This helps in mitigating risks by addressing the broader impacts of strategic decisions, identifying the root causes of business challenges, and anticipating the effects of market changes to turn them to your advantage, adding clarity and confidence to the decision-making process in various organizations of all sizes.

• Author: Matt Watkinson
• Product Code: 9789923121160
• Weight: 650 grams
• Dimensions: 0 cm * 0 cm
• Number of Pages: 218
• Year of Publication: 2023