More than 500 years ago, Gutenberg invented the modern printing press, contributing to the widespread dissemination and availability of books and scientific volumes to the public. Since that time, no new innovation has empowered individuals and aided the transfer of information quite like Google. With its simple, colorful logo against a pristine white background, Google's magical ability to provide quick, relevant answers to questions posed hundreds of millions of times a day has changed the way people search for information and follow the news. Overnight, Google, woven into the fabric of daily life, became an indispensable site. Used by millions daily in over 100 languages, people began to see Google and the internet as one and the same. Searching for instant information about anything and everything became possible by 'Googling' on a computer or mobile phone. People of all ages came to rely so heavily on Google that they couldn't imagine how they ever lived without it. Google's superiority and apparent human-like capabilities give it a special charm that has an astonishing effect on a wide range of computer users—from experts to beginners—who trust the brand that has become an extension of their own minds. This charm is universal, giving the site the ability to overcome differences in culture, language, and geography on its way to becoming a global favorite. For a young company that spent no money on advertising or brand promotion, these are unparalleled achievements. Google grew entirely through word-of-mouth, with satisfied users recommending it to their friends, while others learned about it through media and the internet. No Madison Avenue marketer was involved in stimulating this growth. Indeed, people began to feel emotionally attached to this search engine, using it to satisfy their interests and curiosity. In a volatile world, Google reliably provides free information to all who seek it—an alluring form of instant gratification. Most Google users have no idea how it was created, what makes it so profitable and valuable, why it surpassed deeply rooted competitors, or where it is headed in the future. Within the pages of this book, all these questions are answered for the first time. Until now, most of the answers have remained a secret, hidden deep within the Googleplex, the company's space-age inspired headquarters in Silicon Valley.

• Publisher: Arab Scientific Publishers, Lebanon
• Author: David A. Vise
• ISBN: 9789953874289
• Number of Pages: 335
• Year of Publication: 2008
• Cover Type: Paperback