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The Cognitive Approach in Strategic Choice Analysis by Nema Al-Khafaji, Dar Al-Ayam Publishing - 2017.

The Cognitive Approach in Strategic Choice Analysis by Nema Al-Khafaji, Dar Al-Ayam Publishing - 2017.

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This academic work by Prof. Dr. Nema Abbas Al-Khafaji explores the critical role of cognitive processes in strategic decision-making. The book moves beyond traditional rational models to examine how managers' perceptions, mental frameworks, and cognitive biases shape strategic choices. It provides a detailed analysis of the psychological underpinnings that influence how leaders interpret complex environments, formulate strategies, and guide their organizations. This text serves as a vital resource for academics, students, and practitioners in the field of strategic management who seek a deeper understanding of the human element in creating and implementing effective corporate strategy.
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