The book's title says it all: a practical reference on branding and brand building. This book provides a hands-on guide to the fundamentals of branding, enabling anyone to create a strong brand. Written in smooth, accessible language without technical jargon, the author draws on her successful professional experience in developing brand strategies.

While understanding the brand-building strategies of major corporations is often difficult, this book offers an insider's perspective. The author was part of the strategic teams of marketers and designers for several of today's famous brands. She explains success stories in detail with practical examples, discusses some of the failures that have befallen famous brands, and explores how they overcame these setbacks.

The book is divided into two main sections: one explains brand strategy, and the other follows the process of implementing that strategy across various departments of an organization. It uses real-world examples and case studies, including images from advertising campaigns for famous brands, to illustrate the principles that support best practices. The final section includes useful templates and checklists to help you develop your own brand.

The book presents several practical issues in an engaging, educational style, making it accessible even to those without a background or experience in the field of brand building.

• Author: Daryl Fielding
• Product Code: 9789923121184
• Weight: 600g
• Dimensions: 0 cm * 0 cm
• Number of Pages: 312
• Year of Publication: 2023