Selling online remains a new, pioneering endeavor, largely undertaken by a group of self-taught enthusiasts who have mastered its methods and the use of the internet. Those who engage in this type of selling are like geographical explorers, always ready to take risks and ultimately reap the rewards.

This book is dedicated to encouraging others to take these risks, presenting a step-by-step guide to answer the question: How can new technology be used to create sales opportunities, serve customers, and grow business and commerce? This practical guide presents actionable steps towards successful online selling.

It is divided into several topics that cover the essential issues in the online selling process, including:

• Understanding the online sales market
• Preparing the internet connection and the market (online selling technology)
• Defining the internet climate
• The World Wide Web (WWW)
• Formulating and setting up the home page
• Attracting customer interest to the website
• Business planning

Publishing House: Arab Scientific Publishers, Inc.

Year of Publication: 1997

Number of Pages: 120