Modern management faces increasing challenges due to the successive changes and developments of the twentieth century, especially in its latter part, with these trends expected to continue and expand into the twenty-first century. The response to these developments is reflected in management's ability to fulfill its crucial role in business organizations. Management is the organization's tool for employing and investing its resources to achieve its goals. This requires finding the means, tools, and organizational structures that enable management to restore administrative balance—addressing weaknesses and strengths, capitalizing on opportunities, and confronting risks—thereby moving beyond traditional functions toward new horizons of renewal and innovation that achieve excellence and give the organization a competitive advantage.

An organization's success or failure depends on its ability to achieve its mission, goals, and objectives. This necessitates establishing a specific strategy and working to implement it amidst the various changes in its environment. The only way for an organization to monitor the implementation of its strategy or modify it is through the process of strategic planning.

The concept of strategic planning has not yet received widespread attention and is not applied in most economic sectors, whether in production or services. Moreover, the tools used for performance measurement and evaluation are often limited to traditional financial metrics, neglecting other crucial aspects such as customer satisfaction and process quality.

Therefore, this book is presented in ten chapters to shed light on many contemporary topics that will help those interested in strategy and strategic planning deepen their managerial understanding:

• Chapter One: Discusses the concept of strategic planning, its elements, types, characteristics, levels, obstacles, and influencing factors.
• Chapter Two: Covers the strategic planning process, its stages, challenges, methods for developing strategic plans, the complexities of strategic planning, and global forces of change.
• Chapter Three: Deals with defining the strategic direction, clarifying the concepts of vision, mission, and values, factors influencing the vision, sources for formulating the vision, a comparison between vision and mission, steps for writing a mission statement, and changes that may occur to it.
• Chapter Four: Focuses on environmental diagnosis and analysis, including industrial environment analysis, internal and external analysis of the organization, and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
• Chapter Five: Discusses plan formulation and preparation, the elements and effectiveness of planning, its benefits and characteristics, and methods and conditions for successful planning.
• Chapter Six: Addresses the formulation of strategic objectives, their types, their relationship with organizational levels, considerations for setting objectives, the network of strategic and sub-goals, and the factors behind the success and failure of strategic planning.
• Chapter Seven: Explores strategic alternatives and choices, outlining the various strategies used by business organizations and clarifying strategic options.
• Chapter Eight: Covers the implementation of the strategic plan, communication of the plan, the relationship between strategy formulation and its execution, the link between strategy and structure, approaches to implementation, and leading strategic change.
• Chapter Nine: Discusses control, follow-up, and evaluation of the strategic plan, forms and steps of strategic control, performance evaluation and monitoring, procedures for tracking action plans, performance measurement techniques, and the use of the Balanced Scorecard.
• Chapter Ten: Presents a case study of a government institution in Jordan and Saudi Arabia, detailing how to conduct strategic planning, a SWOT analysis for the institution, its strategies, action plans, strategy monitoring, and the matrix of institutional objectives.

Book Details:

• Pages: 408
• Year of Publication: 2015
• Binding: Hardcover
• Edition: 1st
• Printing Color: Black
• Size (cm): 17x24
• Weight (kg): 0.800
• Barcode: 9789957970093