When a person loses their way and wants to reach their destination, they need a map to clarify the features of their location, and a compass to determine directions. Without a compass or a guide, they cannot decipher the map, and their presence becomes meaningless. Strategic management serves as the compass that directs business organizations, setting the right course for them to achieve their goals. Strategic management is a field of study that has garnered wide attention in response to the immense pressures and influences faced by business organizations.

Accordingly, this book aims to shed light on the basic concepts, intellectual foundations, and main processes of strategic management in an attempt to build a coherent conceptual framework that enables both students and researchers to grasp the content of this contemporary intellectual approach. It addresses the topic of strategic management through thirteen chapters, providing a comprehensive and accurate picture.

Chapter One covers the fundamentals of strategic management. Chapter Two discusses strategic managers. Chapter Three discusses strategic planning and decisions. Chapter Four deals with strategic vision and mission formulation. Chapter Five discusses objectives. Chapter Six addresses the strategic analysis of the external environment. Chapter Seven discusses the strategic analysis of the internal environment. Chapter Eight aims to highlight determining the organization's strategic position. Chapter Nine sheds light on strategy formulation. Chapter Ten discusses the strategic choice process. Chapter Eleven covers strategic implementation. Chapter Twelve discusses strategic control. Finally, Chapter Thirteen provides a detailed presentation of real managerial situations that enable the reader to see how institutions succeed or fail in facing them.

• Number of Pages: 408
• Year of Publication: 2017
• Binding Type: Hardcover
• Edition Number: 2
• Print Color: Black
• Dimensions (cm): 17x24
• Weight (kg): 0.800
• Barcode: 9789957069377