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Strategic Directions for Banking Marketing - Dr. Naji Maalla
JOD
Get it by 5 Aug | Order in 3 Hours 22 Minutes
The markets in which banks and financial institutions operate are characterized by a high degree of development and dynamism. The evolution of communication systems and information technology has led to the emergence of many challenges that modern bank management must face, adapt to, and respond to. The survival and continuity of a bank in such markets depend on its management's ability to deploy and direct available resources with maximum efficiency. This helps in setting priorities and timing strategic moves across all banking activities to achieve a better market position, thereby enhancing the bank's competitiveness and its ability to seize profitable market opportunities.