Media has successfully enhanced its role across all fields by providing all parties with a high-speed, low-cost method for transmitting news and information to the widest possible audience. This significant development in media has coincided with similar advancements in political and public movements, prompting states, governments, political parties, and other actors to utilize various media and communication tools to achieve their goals, reinforce their principles, and promote their ideologies.

This convergence between media and other sectors has given rise to a new form known as specialized media, a concept with definitions that vary among media scholars. It is the process of conveying a message to influence the use of resources in a specific field or to promote them within society. It is a targeted media activity, carried out by media professionals or the general public, that reflects specific objectives related to the environment it represents, aiming to influence public opinion or the private lives of individuals and peoples through available communication channels. In essence, it is a communication process between a communicator and a receiver to achieve an objective related to the nature of the entity conducting the communication.

• Weight: 0.82 kg
• Dimensions: 17 × 24 cm
• ISBN: 978-9957-12-707-7-1