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Service Marketing (A Peer-Reviewed Scientific Book) by Prof. Dr. Hamid Al-Taie & Dr. Bashir Al-Allaq
JOD
Get it by 5 Aug | Order in 3 Hours 9 Minutes
With its seventeen chapters and clear comprehensiveness, this book is aimed at anyone interested in working in the service sector, as well as professionals already in the field who are eager and enthusiastic about developing their service organizations.
It is also an academic book that addresses undergraduate and postgraduate students in Arab universities and institutes who wish to study organizations that market services rather than goods.