The organized and fast track to developing successful products, services, messages, and much more!

• Go beyond focus groups and 'trial and error': discover what your customers truly want.
• Develop services your customers will feel comfortable paying more for!
• Successful solutions for everything you sell, from chicken soup to credit cards and computers!

Forget focus groups and guesswork! If you want to launch a new iPod, game, or service, you need a completely different process: one that is systematic, scientific, proven, and fast. This book delivers exactly that.

Discover 'Rule Development Experimentation' (RDE): a systematic experimentation process that identifies production opportunities and allows you to capitalize on them in just a few days. By adopting this simple, automatic, seven-step process, you will discover what your customers truly want and what they genuinely respond to... even if they can't tell you themselves!

Learn how RDE has proven its value for major brands like Hewlett-Packard, Prego, Vlasic, and MasterCard. Then, apply it to your own challenges: in product and service design, marketing, and messaging... anywhere you need to uncover valuable patterns in customer behavior. RDE is easy, fast, inexpensive, and surprisingly flexible—it will change the way you do business!

Book Details:

• Publishing House: Arab Scientific Publishers/Lebanon
• Author: Howard Moskowitz
• ISBN: 9789953871905
• Number of Pages: 278
• Year of Publication: 2007