The book consists of four chapters. The first chapter addresses television exposure and the transformation of the social value system. It explores the conceptual framework of 'exposure,' the definition and concept of values and the value system, and the role of television in altering it. This chapter is divided into: first, theories of influence and persuasive communication, and second, television and the change in the social value system, also covering television and social change. The second chapter is dedicated to satellite sex channels, discussing the conceptual structure of sex, the definition and concept of specialized media, satellite sex channels, and cultivation theory. The third chapter deals with watching satellite sex channels and the gratifications obtained, addressing the conceptual framework of the receiving audience and the uses and gratifications theory. Finally, the fourth chapter presents the field study and its findings.

• Publishing House: Dar Osama for Publishing & Distribution
• Author: Dr. Mohsen Glob Al-Kinani
• Year of Publication: 2012
• Number of Pages: 400
• Cover Type: Hardcover
• ISBN: 9789957224158