This book doesn't help you sell; it helps customers buy. One day, the author had to undertake a major renovation of her home's bathroom. Confused by the dozens of products on display at the sanitary ware store, she was unable to make a choice. However, she received helpful assistance from a sales representative, and this was one of the situations that inspired her to develop the sales pitch she presents in this book. April Dunford, a renowned marketing and positioning expert, understands that differentiation in a crowded market is the key to better sales. In this book, she shows business leaders, entrepreneurs, marketers, and salespeople how to achieve success by building a narrative that makes their product offering truly different from the competition. Using a step-by-step method with eight components and compelling stories, the author guides you in building a sales pitch that helps customers confidently make the decision to buy from you. This method also gives you a distinct market position for the opportunity to achieve more sales.

• Product Code: 9789923122495
• Weight: 320 g
• Dimensions: 0 cm * 0 cm
• Number of Pages: 219
• Year of Publication: 2025