Public relations management is one of the most modern and essential functions of management in the 21st century. Through its scientific and practical evolution, it has developed a set of organizational and administrative rules suited to its nature and importance. The organizational function within an entity aims to integrate available human resources by dividing labor and grouping specializations within functional roles and organizational units.

It also coordinates individual efforts and capabilities by defining responsibilities and delegating authority within administrative levels and job positions. In essence, the organizational function paves the way for applying the principle of 'the right person in the right place' by outlining the responsibilities, specializations, and authorities of administrative units, as well as the duties and roles of jobs, and then identifying the required skills ('qualifications') for these units and roles, ensuring a proper match.

These scientific foundations must be presented accurately in the context of changing markets, evolving products and services, limitless needs and desires, and competitors whose strategies dictate that only the best organizations survive. We hope that readers will not hesitate to provide feedback and suggestions to improve or clarify the concepts presented by the authors for use in future editions.

• Weight: 0.82 kg
• Dimensions: 17 × 24 cm
• ISBN: 978-9957-128-66-1