It is well-known that public relations in any establishment aims to inform its various external audiences of all its activities, build a good reputation, and create an excellent image among different groups of stakeholders, based on truthful information and facts. It also primarily aims to foster good relations among employees themselves and between them and senior management. This leads to the creation and continuous development of this spirit, attempting to devise quick solutions for employee problems, in addition to providing the foundations for raising production efficiency, which is directly linked to the quality of production, services, or the economic or social activity in which the establishment operates. Accordingly, the function of public relations can be summarized as working to create strong ties and relationships between the establishment and its internal and external publics. The goal is to achieve the highest degree of mutual understanding and comprehensive knowledge between both parties, which ultimately leads to increased production efficiency as a final outcome of internal public relations activities, and to enhancing the establishment's fame, good reputation, and distinguished position among the external public as a final outcome of public relations activities with the environment, society, and its stakeholders.

• Weight: 0.7 kg
• Dimensions: 17 x 24 cm
• Author: Dr. Muhammad Abdul Aziz
• Cover Type: Paperback
• Internal Printing: Black
• Number of Pages: 214
• Publisher: Dar Al-Yazouri Al-Ilmiyya
• Publication Date: 2024
• ISBN: 978-9923-43-156-6