In this book, the author seeks to present communication as a necessity of life, linking communication processes with public relations through programs and activities that rely on effective public engagement. Social work, as a humanistic profession, is dedicated to strengthening communication and human relationships in both personal and professional spheres.

From its inception, the social work profession has focused on the individual at all levels (individual, group, community, organization) and in various life domains (family, community, work). The goal is to empower individuals with effective communication skills to build successful relationships, thereby improving their performance in life roles and achieving psychological and social stability. The profession is well-equipped with the scientific foundations, models, and strategies to achieve this.

This book concentrates on elucidating the scientific principles of public relations and its associated concepts (media, propaganda, public opinion, and audiences), with the communication process at its core. It also examines the roles of the social worker in public relations, highlighting them as professionally and academically qualified individuals capable of achieving public relations objectives through effective communication with both internal and external stakeholders of an institution.

• Number of Pages: 300
• Year of Publication: 2023
• Binding Type: Cardboard
• Edition: 1
• Print Color: Black
• Size (cm): 17x24
• Weight (kg): 0.640
• Barcode: 9789957971816