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Public Opinion: Between Analysis and Influence - Dr. Haitham Hadi Al-Hiti
JOD
Get it by 5 Aug | Order in 3 Hours 19 Minutes
The book includes a theoretical aspect on public opinion, covering its concept, influencing factors, various definitions, and fundamental characteristics. It also delves into the measurement of public opinion using both quantitative and qualitative methods, discussing the methodology, details, and challenges of each approach. Furthermore, the book addresses the international standards and rules for conducting public opinion polls.