Public opinion plays an important role in political, economic, and social life, and in all aspects of life that concern society. It has a reciprocal relationship of influence with various media outlets, and the media plays a role in shaping public opinion regarding the various issues and problems facing society, depending on their importance. An issue of public interest is an event and behavior formed from a set of interconnected and interacting variables within a specific environmental framework. As a social phenomenon, it encompasses intellectual and material topics, as well as natural, social, and human problems. Being observable and perceivable by humans, it undoubtedly influences and is influenced by the media, just as it affects and is affected by public opinion. This depends on what it adds to human well-being and understanding in the surrounding environment, its intrinsic and general moral value, and its alignment with prevailing ethical standards and social values, preserving human dignity, opinion, feelings, and morale, and the values that influence public opinion are embedded within it. In this book, the author will address several topics such as the emergence and evolution of the concept of public opinion, its characteristics and components, the factors that influence its formation, and how to conduct public opinion research and measurement methods.

Weight: 0.55 kg
Dimensions: 17 × 24 cm
ISBN: 978-9957-125-783