Despite the increase in satellite channels, radio stations, and the dominance of the internet in communication, printed materials remain a powerful tool for mass communication in general and for public relations in particular. This is due to their in-depth treatment and impactful qualities that enhance the potential and strength of the presentation. The editorial style of these publications, in their various forms, is crucial for influencing the public, as public relations materials compete on a broad scale with local and international markets.

• Author: Dr. Doaa Mahmoud Abdel Aal & Dr. Khaled El Sayed Abdel Haq
• Year of Publication: 2025
• ISBN: 978-9923-43-218-1
• Number of Pages: 239
• Cover Type: Paperback
• Dimensions: 17 × 24 cm
• Weight: 0.7 kg
• Interior Printing: Black