The science of marketing has developed significantly in developed countries, both scientifically and practically, contributing to driving their economic progress forward. However, marketing in developing countries, in contrast, is still in its infancy on both scientific and practical levels. Scientifically, most Arabic marketing literature has been traditional, merely listing marketing activities and functions without paying attention to modern marketing theories such as the modern marketing concept and systems theory in marketing. If mentioned, they were touched upon briefly without any attempt to apply or analyze them. They were also translated from Western books and not adapted or developed to align with our Islamic culture and civilization.

Jurists have spoken of the obligation to know the rules of buying and selling, as anyone engaged in earning a livelihood must be knowledgeable about what makes transactions valid and beneficial, ensuring their dealings are correct and their actions are far from corruption. It is narrated that Omar (may Allah be pleased with him) used to walk through the market, striking some merchants with a whip and saying: 'No one should sell in our market except one who understands the jurisprudence of it, otherwise he will consume Riba (usury), whether he wills it or not.' Many Muslims today have neglected learning about transactions and have overlooked this aspect, becoming indifferent to consuming what is unlawful as long as profits increase and gains multiply. This is a grave mistake that everyone in trade must strive to avoid, to distinguish the permissible from the forbidden, to ensure their earnings are pure, and to stay away from doubtful matters as much as possible.

This duty has been neglected by authors of marketing principles whose books are literal translations of Western texts. Many traders have also neglected the principles of their religion, either out of ignorance or disregard, in their pursuit of quick profits. This has led to the importation of spoiled chicken, contaminated fish, and expired goods into their countries, not to mention those who practice fraud, deception, and bribery.

We have left this entire science to the West, which buys and sells among us due to our ignorance, causing us to lose billions of dollars annually. One example of this massive loss is that statistics show intra-Arab trade is only 8%. This means 92% of our goods are imported. The volume of Arab trade with the outside world is in the hundreds of billions, meaning the wealth of this nation goes to others instead of being circulated within. For sixty years, the Arab League has failed to establish a common Arab market.

Marketing departments were introduced into our Arab universities only very recently, whereas in Japan, there is not just a marketing department or college, but a university of marketing with fifty professors. Marketing is still perceived by many as merely 'selling'. Where do we stand from the saying of the Prophet Muhammad (PBUH), the first trader who worked for twenty years for Lady Khadijah (may Allah be pleased with her): 'There is no good in a nation that eats what it does not grow and wears what it does not make.' And Omar ibn Al-Khattab (may Allah be pleased with him) used to say: 'There is no place on earth I would rather death come to me, after striving in the cause of Allah, than in a marketplace buying and selling for my family.' He was asked what he loved to trade in, and he said: 'Perfume,' because even if he didn't sell anything, he could still smell its fragrance.

Numerous scholars have agreed that there can be no economic development in developing countries without attention to the science of marketing. Studies in Pakistan, India, Jordan, Kuwait, and Egypt have all concluded that improving marketing efficiency is crucial for economic progress. This is what the renowned American marketing expert Philip Kotler advised: 'The marketing that was able to move and expand the economy in developed countries is also capable of achieving the same results in developing countries.'

For all these reasons, I decided, after placing my trust in Allah, to fill this gap by authoring this book, which returns the science of marketing principles to its Islamic roots, combining authenticity (its Islamic origins) with modernity (benefiting from modern scientific advancements in the field).

This book is expected to benefit:

• Marketing students in Arab universities, community colleges, training institutes, and postgraduate studies, as it combines the methodologies of marketing principles and marketing management from an Islamic perspective.
• Professors of marketing in public and private Arab universities.
• Practicing managers of various marketing activities in companies, public institutions, and service organizations, whether their companies are for-profit or non-profit.
• Employees and traders practicing various marketing activities in different sectors.
• The general reader who wishes to be educated about the world around them, as we all practice marketing in one way or another.

This book is distinguished from other marketing principles books by the following:

• It is the first marketing principles book written from an Islamic perspective for the betterment of our religion and worldly life.
• It adopts modern marketing theories, such as the modern marketing concept, and explains how they can be applied and utilized.
• It uses systems theory as a methodology for presenting the book's content, putting this theory into practice for the first time in the book's structure and treatment of topics, rather than just theoretically outlining the concept.
• The book's approach and content are designed to meet the needs of its users (consumers), whether they are students or professionals in the marketing field.

Its composition has also been mindful of established methodologies, including setting objectives for each chapter, a summary at the end, references, and general questions about the content. Finally, this book has been scientifically reviewed, which gives it educational quality. We hope that we have succeeded in making a humble addition to the Islamic Arab marketing library.

Number of Pages: 384
Year of Publication: 2010
Binding Type: Hardcover
Edition: 1st
Printing Color: Black
Size (cm): 17x24
Weight (kg): 0.750
Barcode: 9789957066598