In the journey to reach potential customers, marketers segment their audience, target each segment appropriately, and then work to create a specific mental image of the product and service in the customer's mind. This final step is known as Positioning.

If you have a product you believe is great, has the image you envision for it truly reached the minds of your audience? In this book, market positioning expert April Dunford takes us on a journey to answer several questions about positioning. This book explains how to determine the true value of your product and then sell it to the people who genuinely want it.

Filled with useful stories and compelling case studies, the book is both enjoyable and inspiring. Among the valuable lessons the book teaches are:

• The five components of an effective positioning process
• How to instantly connect your audience with the value you offer
• How to choose the best market for your products
• How to leverage market trends to motivate buyers to purchase quickly

Whether you are an entrepreneur, a marketer, or a sales professional seeking to bring innovative products to market, the insightful ideas in this book will help you determine the best positioning for your business or organization.

If you're a baker who bakes bread, you're just a baker. But if you bake bread in an art gallery, you become an artist.

Book Details:

• Author: April Dunford
• Number of Pages: 200
• Year of Publication: 2023