Political advertising today is one of the most important key variables in any ongoing political process. The formation of political consciousness at both individual and collective levels has become a crucial issue for politicians, as this consciousness shapes the convictions of individuals who in turn constitute society. This is especially true since methods of violence and coercion are no longer the only pressure tactic that politicians can wield; rather, the shortest path to power has become the ballot box, despite the many obstacles it faces.

• Author: A. Ammar Makki Dawriyah
• Publishing House: Dar Osama for Publishing & Distribution
• Number of Pages: 176
• Year of Publication: 2017
• ISBN: 9789957226992
• Cover Type: Hardcover