Public relations activities hold a prominent position within the organizational structures of many successful organizations worldwide, as public relations itself serves as the organization's internal and external interface to the world. The unfortunate reality is that literature in the field of public relations, despite its importance, is very scarce, and when it does exist, it tends to be more theoretical than practical.

Public relations is an applied activity governed by specific foundations, principles, and concepts, and its sustainability requires a degree of planning and organization for its programs and campaigns. This book aims to introduce organizations and individuals to the fundamentals of planning and organizing public relations programs and campaigns.

• Chapter One: Provides a simple and clear introduction to public relations in terms of its concept, philosophy, and best business practices. It covers essential topics that must be understood before planning PR programs, such as the motivations for engaging in public relations, its scope, functions, and strategies for success.
• Chapter Two: Explores the concept of planning, its mechanisms, and dimensions in the context of management and public relations. It focuses on the importance of planning, setting objectives, the planners, strategic planning, and the levels, components, and principles of planning, while also highlighting the steps and types of plans.
• Chapter Three: Focuses on planning public relations programs and campaigns. It discusses the importance of planning in the PR field, its advantages and benefits, and the prerequisites for successful planning in this vital area. A section is dedicated to outlining the key steps and types of planning in public relations.
• Chapter Four: Serves as a practical guide enabling organizations to effectively organize their PR programs and campaigns to achieve their desired goals. This chapter defines organization, outlines its steps and principles, and links it to coordination, emphasizing its importance for the success of public relations efforts.

Product Details:

• Weight: 0.55 kg
• Dimensions: 17 x 24 cm
• ISBN: 978-9957-12-295-9