Amid economic changes and market challenges, it has become essential for sales representatives to adopt modern methods centered on understanding customers and effectively solving their problems. This book offers a valuable scientific contribution to the field of personal selling, targeting those interested in developing their sales skills.

The book's chapters explore the concept of personal selling in detail, clarifying the characteristics and tasks of sales representatives. It covers essential aspects such as how to select, train, and motivate them, right through to evaluating and monitoring their performance. It is a comprehensive guide for anyone striving for excellence in the world of sales.

• Number of Pages: 260
• Year of Publication: 2020
• Binding Type: Hardcover
• Edition Number: 1
• Print Color: Black
• Dimensions (cm): 17x24
• Weight (kg): 0.560
• Barcode: 9789957971496