Number of Pages: 432
Print Year: 2020
Binding Type: Carton
Edition Number: 1
Print Color: White
Dimensions (cm): 17×24
Weight (kg): 0.872
Barcode: 9789957185640

Weight: 872 grams
Dimensions: 17 × 24 cm

Introduction

Marketing in our current era is not limited to goods and services within the traditional framework but extends to the marketing of ideas or organizations. Marketing has become essential for various activities to succeed, embracing rapid developments and changes in contemporary life. Its dynamic nature places it at the forefront of administrative sciences, adapting to the changes in the modern world.

Mass communication and media play a significant role nowadays, requiring the adoption of modern marketing strategies, especially in competitive environments.

Media work is characterized by:

• A practical approach aimed at creating specific beliefs aligned with the media organization's objectives.
• A strategic approach that integrates strategic thinking into formulating and executing media strategies.
• A behavioral approach aimed at changing individuals' attitudes to align with the general trends in society.

Media marketing is a modern direction in the science of marketing, giving media work strategic, behavioral, and marketing dimensions for successful task execution.

This book is divided into thirteen chapters covering the fundamental aspects of media marketing.

Authors