Stemming from the diversity of methodologies and tools, the author aims to highlight one of the most commonly used tools in media and communication research: content analysis. This tool has a specific nature and is prioritized in research concerning the study of media content. Despite its frequent use, it still requires some clarification for both students in the field of media and communication and for researchers, as it is a tool subject to several considerations.

• Publishing House: Dar Osama for Publishing and Distribution
• Author: Dr. Abdul Karim bin Aisha
• ISBN: 9789957227289
• Number of Pages: 160
• Year of Publication: 2018
• Cover Type: Hardcover