Pages: 290
Year of Print: 2016
Type of Binding: Hardcover
Edition Number: 1
Print Color: White
Dimensions (cm): 0.418
Barcode: 9789957184025

Weight: 418 grams
Dimensions: 17 × 24 cm

Introduction
Information technology is a modern concept that has rapidly advanced marketing activities to the threshold of the third millennium. Through the use of various advanced tools, especially in communications and IT, it has transformed how marketing activities, particularly online marketing and e-commerce, are executed.
Organizations worldwide have competed to offer their products using the latest information technology, leading to the spread of electronic marketing through various company websites fulfilling diverse customer needs. Despite differences in products, prices, and service levels, they all share the goal of completing online transactions, known as e-commerce.
Marketing technology is a key outcome of the information and digital economy revolution, significantly impacting current marketing practices. Traditional methods, though important, cannot compete with the rapid advancements in modern technology. Researchers are exploring how marketing methods can evolve by incorporating technological and informational means in managing marketing activities. This book is a serious attempt to adopt technological advancements in marketing, focusing on internet applications to provide a comprehensive view.
We eagerly await feedback and suggestions from readers, especially specialists.

Authors