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Marketing Planning (Concepts and Applications) by Dr. Bashir Al-Allaq
00.8
JOD
28.00
- 71%
Get it by 5 Aug | Order in 3 Hours 19 Minutes
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- Return Policy
- Warranty Policy
- Shipping Policy
- Non contact delivery
- Personal Receipt
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Yazori Group For Publishing and Distribution
Strategic marketing planning requires several essential steps, such as conducting a situation analysis, developing marketing objectives, defining the positioning and competitive advantage, selecting target markets while measuring market demand, and designing the marketing mix.
Based on strategic marketing plans, the annual marketing plan is developed for the marketing activities to be carried out during the year for each product and main branch in the organization.
- Weight: 0.65 kg
- Dimensions: 17 x 24 cm
- ISBN: 978-9957-12-103-7
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