Number of pages: 330, Year of publication: 2018, Type of cover: Hardcover, Edition: 1, Print color: White, Dimensions (cm): 17×24, Weight (kg): 0.633, Barcode: 9789957186074

Weight: 633 grams, Dimensions: 17 × 24 cm

Introduction
The success of marketing management today faces numerous challenges, particularly in the era of globalization, technological and informational revolutions, and communications. These developments impact all economic activities, especially marketing, a crucial activity for organizations. Strategic planning of marketing activities, if efficiently implemented, can help organizations achieve their goals: increase sales, market share, enter new markets, reduce profits, and tackle competitors.

This book addresses fundamental marketing concepts and management, analyzing key tasks like planning, organizing, and controlling marketing activities. It focuses on challenges in Arab business organizations and ways to improve their performance to handle significant threats. Moreover, it aligns with marketing curriculums of certain universities, focusing on these contents without unnecessary expansion.

The book is structured into ten chapters: the first covers the development of marketing concepts, the second deals with the strategic planning of marketing activities, the third includes consumer behavior models, the fourth is about product management, the fifth develops new product planning, the sixth on pricing management, the seventh on promotion and personal selling, the eighth on distribution channels and logistics, the ninth on marketing information systems, and the tenth on marketing challenges in Arab business organizations.

This effort is aimed at students, researchers, and specialists, inviting constructive suggestions for improvement. This new edition has been revised for accuracy and effectiveness.