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Marketing in Islam - Hussein Ismail, Mohammed Taher Naseer
JOD
Get it by 5 Aug | Order in 3 Hours 18 Minutes
The science of marketing is modern in its methodology, theories, and concepts established by marketing scholars. Today, the field of marketing has numerous branches, including: marketing strategies, consumer behavior, service marketing, management sciences in marketing, and various types of promotion. Its evolution has led us to e-marketing and e-commerce on a broader scale. However, in terms of practical application, many marketing concepts were applied in Arab markets not only during the Islamic era but also in the pre-Islamic period before the dawn of Islam. This book discusses marketing and its applications in Islam, covering topics such as the market and its various types.