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Marketing Communications: Between Sales and Negotiation Skills - Dr. Mustafa Yousef Kafi
JOD
Get it by 5 Aug | Order in 3 Hours 7 Minutes
This book targets students of management, marketing, and communication, in addition to all interested researchers and business professionals. This reference aims to provide them with an adequate scientific background to understand the most important methods and techniques of marketing communications, develop persuasive sales and negotiation skills, and explore modern theories in the art and field of selling.