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Marketing Communications: Between Sales and Negotiation Skills - Dr. Mustafa Yousef Kafi

Marketing Communications: Between Sales and Negotiation Skills - Dr. Mustafa Yousef Kafi

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Dar Osama for Publishing & Distribution

This book targets students of management, marketing, and communication, in addition to all interested researchers and business professionals. This reference aims to provide them with an adequate scientific background to understand the most important methods and techniques of marketing communications, develop persuasive sales and negotiation skills, and explore modern theories in the art and field of selling.

  • Publishing House: Dar Osama for Publishing & Distribution
  • Author: Dr. Mustafa Yousef Kafi
  • ISBN: 9789957226671
  • Number of Pages: 280
  • Year of Publication: 2016
  • Cover Type: Hardcover
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