Comprehensive social responsibility has become part of the modern organization's strategy to interact with the environment in all its variables, in addition to achieving its traditional strategic goals of profit, survival, and growth. Marketing activity is perhaps the most important element in the organization's connection with society through the various goods and services it provides. Consequently, the social responsibility of the marketing function has become more tangible and clear to both parties—economic institutions and society—and this relationship has been reflected in various stages of social responsibility.

• Publishing House: Dar Osama for Publishing and Distribution
• Author: Dr. Khaled Qashi & Dr. Ramzi Boudrejah
• ISBN: 9789957227401
• Number of Pages: 328
• Year of Publication: 2018
• Cover Type: Hardcover