Metamarketing is a new form of marketing where users go beyond the simple combination of traditional and digital marketing to an immersive, interactive customer experience between the physical and digital worlds. In this book, renowned marketing expert Philip Kotler guides marketers on their journey to harness technology to meet customer needs and make a significant impact in their field and the world at large. This book also prepares marketers to embrace a new era in the world of marketing and shows the reader how to leverage technology and the evolution of business models in light of the major changes in consumer behavior over the past decade. The book explains the fundamental building blocks of Metamarketing, the technologies, and platforms used by Gen Z and Alpha every day. It teaches methods for leveraging Metaverses and Extended Reality, and it identifies the most prominent obstacles, pitfalls, and mistakes faced by marketers working in such interactive and immersive environments. This book is a valuable asset that enriches a new generation of marketers, advertisers, and content creators, as well as managers at all levels. It addresses topics of sustainability and modern technology that companies need to understand to maintain their presence in this exciting, dynamic era of commerce. The authors show how to utilize traditional and digital marketing techniques to tap into consumers' ongoing desire for human interaction while exploring the new possibilities of modern technologies. A suitable book for management at all levels, it is also useful for entrepreneurs amid the constant change in the business landscape.

• Product Code: 9789923126042
• Weight: 510 g
• Dimensions: 0 cm * 0 cm
• Number of Pages: 260
• Year of Publication: 2025