What is the true value of a customer? How can you determine it, without using endless complex formulas? And what should you do with that knowledge? Within the pages of 'Managing Customers as Long-Term Investments' lies the answer—and you may be surprised by it. You will learn surprisingly simple ways to obtain reliable information about your customer's value and get it in a usable format. You will also learn how to use it to measure your marketing effectiveness with unprecedented accuracy, leading to elevated relationships with your customers. Additionally, you will discover how customer value can bring clarity to your decisions regarding mergers, acquisitions, and company valuations. Everyone says you should manage your organization based on the customer. This book provides you with the necessary tools to do just that.

• Publishing House: Arab Scientific Publishers/Lebanon
• Author: Sunil Gupta
• ISBN: 9953292507
• Number of Pages: 278
• Year of Publication: 2006
• Cover Type: Paperback
• Dimensions: 14 x 21 cm