In this book, we will learn together the basics of digital marketing. Understand how to build a promotional plan on social media platforms and how to construct brands, their types, and components. Discover the different purchase decision motives of customers and the journey they undergo before, during, and after the buying process. Learn the added values we can incorporate into a product to motivate purchase.

You will also learn about the Facebook Ads course, which covers all types of sponsored Facebook ads, their differences, and when to use each method. Understand the roles of Ad Manager and Business Manager, and the differences between ad account types. Learn about campaign objectives, how to expand target reach for successful campaigns, and methods for testing sponsored ads on Facebook. Explore account verification on Facebook and Instagram, alongside all promotion-related details on Facebook.

Additionally, explore sponsored ads on Instagram and the differences between promoting via the Instagram app itself or using Facebook's Ad Manager for Instagram promotion. Understand how to link Facebook and Instagram accounts, the targeting algorithms on Instagram, the Reels algorithms, and how hashtag algorithms operate on both Facebook and Instagram.