Bigger results with less marketing. People often assume that the best marketing is more intense, complex, powerful, and expensive. This often requires chasing after shiny, popular new trends, which is exhausting. These escalating efforts are often disappointing and a heavy burden on entrepreneurs and marketers. However, this book introduces a more effective method inspired by the lean methodology that revolutionized manufacturing. Companies of all sizes can achieve bigger results with less marketing by following this approach. This book is a companion to the practical book "The 1-Page Marketing Plan" by Allan Dib, also available in Arabic from Jabal Amman Publishers.

In this book, we will explore:

• Why current marketing methods have stopped working and the available alternatives.
• The plans you need to build an effective marketing system.
• How to excel by adopting a simple, organized approach instead of random marketing activities.
• How to convert potential customers into actual clients by eliminating bloated, time-wasting marketing activities.
• How to conduct marketing you can be proud of, without hype, tricks, or pressure.
• How to build a powerful brand that attracts the right customers.

Product Code: 9789923126028
Weight: 640g
Dimensions: 0cm x 0cm
Number of Pages: 362
Year of Publication: 2025