Rimmel Lasting Finish Primer is a vegan primer that provides a 48HR hydration boost for plumper skin. • Visibly plumps skin and instantly smooths appearance of fine lines & wrinkles • Provides a 48HR hydration boost for plumper skin • This makeup primer enhances skin to create a bouncy, smooth canvas with a natural, dewy finish • Skin primer with a clean vegan formula approved by Cruelty Free International for flawless makeup application that lasts Benefits: A face primer that's enriched with natural biopeptides to strengthen the skin barrier, boosts deep hydration and helps boost skin's natural collagen. How to apply Apply this primer to clean skin.