Given the scarcity of detailed Arabic studies on international public relations, this book expands on its definition, management, objectives, and functions. It explores its practice in international organizations and multinational corporations, and its role in helping international marketers and promoters reach the widest possible segment of global audiences. The book also addresses the role of communication in international public relations, in addition to understanding the problems and challenges facing its practice, despite it being implemented at the international level for at least twenty years.

• Number of Pages: 456
• Year of Publication: 2025
• Binding Type: Cardboard
• Edition: 2
• Printing Color: Black
• Size (cm): 17x24
• Weight (kg): 0.850
• Barcode: 9789957970680