In 'Inside the Tornado,' Geoffrey Moore provides a vital strategic guide for technology companies facing the chaotic, high-growth phase after their products cross into the mainstream market. Moore explains that this 'tornado' is a critical period where market share is won or lost decisively. He offers practical frameworks and strategies for navigating this turbulence, focusing on securing market leadership, neutralizing competitors, and scaling operations to meet overwhelming demand. This book is an essential sequel to 'Crossing the Chasm,' offering indispensable advice for any business aiming to dominate its industry during a period of hypergrowth.