Page Count: 388
Year of Publication: 2016
Binding Type: Hardcover
Edition Number: 1
Print Color: White
Dimensions (cm): 17×24
Weight (kg): 0.591
Barcode: 9789957184223

Weight: 591 grams
Dimensions: 17 × 24 cm

This book explores a field in modern marketing that still suffers from a lack of literature for various reasons, primarily due to the shortage of specialists in industrial marketing. This has left a clear impact on our Arabic library, as academic studies and research in this field are among the least available compared to other specialized areas in marketing science.
The author attempts in this book to present all the foundations and principles on which industrial marketing is based, characterized by specific functional activities, in addition to the integration of these activities with existing industrial and operational systems in modern business projects or organizations.
Global economies are increasingly focusing on marketing activities in general and industrial marketing specifically, with organizational challenges being more about marketing than production due to market imbalances between supply and demand.
Industrial marketing activities carried out by industrial organizations are not as straightforward as some might think, due to the diverse range of industrial products and business organizations which differ in their goals, strategies, and business environments, necessitating additional efforts to understand and deal with them.
Industrial marketing functions are of greater importance because they focus not only on finished products but also on semi-manufactured parts, machines, equipment, spare parts, and raw materials.
Few researchers have addressed the topic of industrial marketing compared to other marketing topics, leading to a scarcity of literature, especially in Arabic, about this vital subject for the success of industrial business organizations.

Prof. Dr. Mohammed Al-Sairafi