The science of human behavior, which emerged in the 1960s, is a field that relies on an experimental scientific approach represented by objective measurement and functional analysis of behavioral phenomena. This science has developed tremendously in recent decades, becoming one of the most productive branches of applied psychology in terms of scientific research related to behavior analysis. This book covers methods for behavior modification through the concepts and laws presented by the behavioral approach in psychology.

• Author: Professor Dr. Jamal Al-Khatib
• Number of Pages: 310
• Year of Publication: 2025
• Binding Type: Paperback
• Edition: Twelfth
• Print Color: Black
• Dimensions (cm): 17 x 24
• Weight (kg): 0.641
• Barcode: 9789957075675